A Community-wide Gameplan
from Touchdown to Touchdown.
The 2017 College Football Playoff National Championship brought the eyes of the world on Tampa Bay for a single game. But it was more than a game. It was a series of events that showcased our city including a 3-day music festival, a food & wine fundraiser, an interactive football experience, a yacht village and a philanthropic effort benefiting Tampa Bay teachers.
Crackerjack Media (formerly Eckley Media) was retained to promote a series of ancillary events surrounding the national championship game while highlighting the unique landscape of Tampa Bay. Elements included event marketing, media event scripting, press release development, video content strategy, execution of a social media influencer program and more.
From custom website content to strategic social media messaging, each element focused on a proactive communications approach that educated and empowered visitors. The national championship game was an unequivocal success in Tampa Bay. Each ancillary event shattered previous host cities’ attendance records, leaving the College Football Playoff and its fans thrilled with results.