Proof, Delivered.
Our wins speak for themselves—
here’s what happens when vision meets execution.
Tampa Pig Jig
Tampa Pig Jig
Fired Up and Sold Out
Celebrating its ninth year, the Tampa Pig Jig has quickly become a favorite fall celebration. The event combines delicious barbecue, beer and country music artists in a celebration along Tampa’s waterfront. The event, produced by the Old Florida Federation, benefits NephCure Kidney International and the fight against focal segmental glomerulosclerosis (FSGS).
THE CHALLENGE
The first Tampa Pig Jig was held in the backyard of a South Tampa home. By year nine, it had moved to Curtis Hixon Park, an 8,500-person capacity outdoor venue. While the event had experienced tremendous growth, its audience was limited and attendance had plateaued. Walk-up would often drive the majority of sales, leaving organizers burdened to plan logistics. Pig Jig retained Crackerjack Media to manage event marketing and public relations outreach, including developing a new ticket sales strategy. With a limited cash and trade budget, the team had to stretch each dollar to ensure a strong conversion and low CPA.
THE OUTCOME
In 2019, the Tampa Pig Jig earned its first sellout in event history, selling through its complete inventory of tickets three-weeks prior to the event. The targeted on-sale strategy included a presale advertising campaign to past attendees, media partner lists, and fan audiences. By the end of the on-sale weekend, the event had sold more tickets than it had in four months of being on sale during the prior year. A robust social advertising campaign played a key role in the campaign’s success, including a branded content partnership with artists LANCO and Jake Owen.
TOTAL SALES
+33.9% YOY
ROAS 5.41:1
“We held our first event in a friend’s backyard, but never imagined we would sell out a venue like Curtis Hixon Park. It’s a testament to the all-in mentality of the Crackerjack team. They’re hard-working, results-driven and ready to tackle the most ambitious tasks. Our goal became their goal, and they took our event to the next level — a sellout — with a creative integrated ticket sales and marketing strategy.”
— Chris Whitney, Tampa Pig Jig
College Football Playoffs
College Football Playoffs
A Community-wide Gameplan
from Touchdown to Touchdown.
The 2017 College Football Playoff National Championship brought the eyes of the world on Tampa Bay for a single game. But it was more than a game. It was a series of events that showcased our city including a 3-day music festival, a food & wine fundraiser, an interactive football experience, a yacht village and a philanthropic effort benefiting Tampa Bay teachers.
SHATTERED PREVIOUS
ATTENDANCE records
THE CHALLENGE
Crackerjack Media (formerly Eckley Media) was retained to promote a series of ancillary events surrounding the national championship game while highlighting the unique landscape of Tampa Bay. Elements included event marketing, media event scripting, press release development, video content strategy, execution of a social media influencer program and more.
THE OUTCOME
From custom website content to strategic social media messaging, each element focused on a proactive communications approach that educated and empowered visitors. The national championship game was an unequivocal success in Tampa Bay. Each ancillary event shattered previous host cities’ attendance records, leaving the College Football Playoff and its fans thrilled with results.
“Crackerjack Media is a world class and full-service marketing agency that has been an invaluable resource for our organization, including our recent hosting of the 2017 College Football Playoff National Championship. They immerse themselves in every aspect of a project and the results have been far beyond our expectations. Eckley Media continues to help our community and our team shine on the biggest of stages.”
— Rob Higgins
Executive Director, Tampa Bay Sports Commission
NCAA Women's Final Four
NCAA Women's Final Four
Going Four It All With Tampa Media
With a tagline like, “More than Three Games,” the 2019 Women’s Final Four was ready to make a mark on Tampa Bay. The premier championship in women’s basketball hosted a series of ancillary events designed to welcome visitors and locals, as well as social impact initiatives that would leave a legacy in the community. Building off of the success of the CFP National Championship, the Tampa Bay Sports Commission called on Crackerjack Media to manage event marketing, including developing the media plans to drive attendance.
THE CHALLENGE
While women’s initiatives have come a long way, both budgets and public attention are still often shifted in favor of men’s athletics. Crackerjack Media is tasked with driving attendance at several major events, including a three-day fan festival, a concert with Gavin GeDraw and a children’s parade, and three championship games. Elements included event marketing, video strategy, a social media influencer program, and media campaigns that incorporated paid and trade advertising.
THE OUTCOME
From owned media tactics to strategy social media messaging, each element focused on proactive advertising outreach. The 2019 Women’s Final Four was a notable success with earned media surpassing more than 24 million local TV views, 1.43 million online page views and millions of social shares in eight weeks leading to the championship alone. It was also lauded by officials with the NCAA, local government and more importantly, our clients at the Tampa Bay Sports Commission.
24,000,000 TV views • 7,000+ bounce participants
“Hiring Crackerjack Media was like adding a first-round draft pick to our team. They were instrumental in driving record-setting attendance numbers, leveraging media and telling Tampa Bay’s success story on a global stage. I’m a huge fan and would take them on my team any day.”
— Claire Lessinger
2019 NCAA Women’s Final Four, Host Committee
Gasparilla Pirate Fest
Gasparilla Pirate Fest
New Storytelling
for a 100-Year-Old Tale
The Seminole Hard Rock Gasparilla Pirate Fest and Ashley HomeStore Children’s Gasparilla Presented by Chick-fil-A returned in January 2020. Since 1904, Tampa’s longest-standing tradition has celebrated the invasion of Jose Gaspar and the revelry of his legion of pirates! The third-largest parade in the United States translates attended by roughly 300,000 pirate fans. It has a local $20 million economic impact — but it isn’t just the size of the events that make this annual festival extraordinary!
THE CHALLENGE
By its 105th year, Gasparilla had become synonymous with the plundering pirates that bore its historic roots. Founders, Ye Mystic Krewe of Gasparilla (YMKG) and event organizers, EventFest, sought to help tell the story beyond each parade day to the guests from all over the United States. Crackerjack Media was retained to not only promote event festivities, but also the philanthropic, historic and socioeconomic impact on the local community. In doing so, they also sought to create a value story for its more than 50 sponsors.
THE OUTCOME
Crackerjack Media provided event marketing and public relations services, including media event scripting, publicity management, press release development, execution of social media influencer outreach, advertising management and more. The result was more than $9 million in earned publicity exposure through traditional mediums, reaching more than an estimated 19 million TV viewers and 24 million online users. From local officials and sponsors to media outlets and influencers, Gasparilla 2020 was hailed as quite the treasure!
“Our event would not have seen the success that it did without Crackerjack Media. From tying in the local charitable stories, to getting sponsors national coverage, having them lead our marketing & PR efforts was one of the best decisions we have ever made. It frees up our time and allows our team to concentrate on what we do best - and CJM knocked their components out of the park. We have since brought them on to multiple other projects as well. 10/10 highly recommend!”
— Maiken Stefany, EventFest, Inc.
John Hopkins All Children's Hospital
John Hopkins All Children's Hospital
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THE CHALLENGE
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THE OUTCOME
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